How businesses can empower people to take action on climate change

-Momentum is building around the urgent need to tackle climate change, particularly among younger generations.

-Businesses can enable individuals to contribute to sustainability projects, like tree planting schemes, through their online activities.

-Reforestation projects using these kinds of revenue models are already proving successful but there is plenty more that can be done.

Individuals around the world now believe climate change is one of the most pressing problems facing humanity, with a median of 67% across 23 countries citing it as a major threat to their nation. In the US, the percentage of the population alarmed by climate change has tripled over the past five years. And there is increasing urgency, with Gen Z particularly vocal in expressing that more has to be done now to help the planet. Yet individuals by and large are unsure what are the best actions for them to take personally, and also feel their actions may not end up making a difference.

Empowering individuals at scale is key for people to become a major part of an "all-of-the-above" strategy that includes nature-based solutions, technology development, strong action by governments and innovation by businesses to reduce carbon emissions and increase carbon capture. Businesses, in particular, have a special role to play in empowering individuals, for two reasons.

Firstly, individuals have unprecedented levels of trust in businesses – in a recent 28-country survey, businesses were rated the most trusted institution, ranking highly on a combination of competence and ethics.

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